Back to Wholesale Products Page

Did you know that skincare products formulated with natural plant extracts or organic ingredients will not always appear "clear" or "white'?

You probably never thought about the finished product or even took a look at the product.  Most people assume the skincare product should appear white or completely clear, as with a serum, in its final formulation.

 Plants have color, even in a product  

What many people over-look is that many plant extracts that are used in natural/organic products have a visible color or shade to the extract.  For example, green tea extract is not clear in color.  And surprisingly, white tea extract and white willow bark extract are are not "white" in color.

So, if a company has included enough of that extract in their product, the product will have a faint, slight color to the final formulation. The same will apply to plant based oils, such as our Hydrating Cleansing Oil, which has Sea Buckthorn CO2 Extract.  The Hydrating Cleansing Oil will have a slight orange color to the formula. Our Calm & Soothe Serum, with Green Tea Extract & Sea Buckthorn Extract, will have a slight color variation.

What is interesting is that there is a famous, all organic, oil-based face serum in the market place, and the serum claims to use various organic plant-based oils in its formulation, of which these oils have "color" to them.  Even if the oils were refined, they still have color to them.  Upon further examination, we find that this oil-based serum is completely "clear"; like water.  What happened?   One could maybe conclude the formula has a few drops of each of these precious oils with mostly caprylic triglycerides, which is a clear, oily liquid.  The addition of triglycerides reduce costs of formulating the product and provides a non-oily skin feel.

 Why does this happen?  

Consumers tend to want a product that looks "clear" or white. Products that appear crystal clear or white, psychologically, appear "better".   If a product has variances in color, they think the product has gone bad, or rancid or does not deliver results.

Take the oil-based serum example above, and have it formulated with nothing but a blend of these organic precious oils, with no triglycerides(filler), and consumers made a fuss that the oil-base serum was not "clear". Remember, plant oils have color, even if it is a faint color.