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Question To Ask Your Client or Customer?
Can you use your cleanser without applying a moisturizer after it?
Majority of clients and consumers will say "No". Many will state that there is no way that they can cleanse/wash their face and not apply some type of cream or lotion to their face. They say after cleansing, they "have to" apply something.
Ask Yourself Why?
They are not applying the moisturizer for "its functional ingredients", but to counter the effects of using the improper cleanser.
It's time to re-evaluate what type of cleanser that you are using or recommending
Using the correct cleanser formulation for that skin type, will allow the skin to feel comfortable. Comfortable is the word to think of. Quite often, to achieve that comfortable-feeling, one will need to change their cleanser type.
And change can be very difficult.
Clients want that "clean feeling" or they say "they just don't feel clean enough". Some clients may even like that "tight-clean feeling" because their lines & wrinkles appear less visible, even if it short lived and brief.
Gathering Data: Ask These Three Questions:
Question One: How does your skin feel after cleansing/washing your face?
Some will say their skin feels just fine or OK. Others may say their skin feels a little tight or very tight. Listen to the clients response.
Question Two: Can you cleanse/wash your face and not apply a moisturizer/lotion?
Majority of clients will say no. They may state that the skin feels tight and the moisturizer makes the skin feel better. We are not determining whether a client thinks a moisturizer is important or not, but to get the client to think about how their skin feels after cleansing the face.
Question Three: Self Application: Did the client show you how they use their cleanser?
Have the client explain & demonstrate( mock demonstration) how they apply and use their cleanser. Observe how the client is using their cleanser. Watching the client's current technique often reveals errors and provides insight into why the client may not be achieving the best outcome in using the cleanser.
Recommendations:
If the skin feels slightly tight after cleansing, the cleanser needs to be changed.
If after cleansing the skin, the skin requires a moisturizer to feel better, the cleanser needs to be changed.
Clients may need to adjust the product application steps: use Hydro Cleansing Oil in the evening and Gentle Facial Cleansing Gel in the morning.
To appeal to the client who likes a clean feeling, recommend the Gentle Hydro Cleansing Oil to remove makeup first, then follow with Gentle Facial Cleansing Gel.
Take in to account times of the year( Winter/Fall | low humidity/colder versus Summer | higher humidity/warmer)), and part of the country( Arizona | low humidity versus Florida |high humidity).